New Clients from Different Industries in a Chemical Analysis Laboratory
Case study
Industry
Analysis
Service provided by the Vendor
Chemical Analysis
Laboratory / Vendor
The laboratory has been in the market for 30 years, exclusively providing testing services to the food industry.
Laboratory’s Challenge
Limited sales and marketing resources: The lab had constrained capabilities in expanding its market reach.
Lack of visibility into other industries: Despite having the expertise to expand into other sectors, the lab was unaware of opportunities outside the food industry.
Limited market information: The lab lacked insight into other market sectors, restricting its growth potential.
Laboratory Benefit
New Orders from Different Industrial Sectors: After joining the KÖR network, the laboratory began receiving more orders from sectors outside the food industry. The KÖR concierge team identified the lab’s capabilities as suitable for automotive industry testing, opening new business avenues.
Participation in Cross-Industry Projects: Through the KÖR PROJECTHUB, the lab gained opportunities to participate in projects from other industrial sectors, diversifying its portfolio.
Revenue Diversification: With the help of KÖR’s extensive cross-industry sales efforts, 15% of the lab’s revenue now comes from sectors outside the food industry, enhancing its market presence and financial stability.
